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Expand My Brand 2012
Thursday, September 27, 2012 from 2:00 PM to 6:30 PM
New York, NY
EDGE Collective introduces EXPANDMYBRAND, the first of its kind symposium and social marketing startup competition matching thought leaders from today’s hottest brands with emerging social technology startups.
Learn how social media innovations, tools, and technologies are shifting the brand marketing and advertising industry, and what you can do to come out on top.
2:00 – 2:30 Keynote: The Advent within Advertising
A presentation exploring how social media technologies are shifting the infrastructure and operational model of marketing departments and advertising agencies.
3:00 – 3:50 Brand Modifications That Lead To Innovations
A panel discussion with executives from leading brands on how they use social media and innovations in technology to connect with their customers and stay ahead of the game.
4:00 – 4:50 Social Engagement Through Product Innovation
A panel of today’s hottest emerging tech startups (Venmo, Sonar, Bre.ad, and Soshio) discuss how they’re creating innovations in marketing and communication to connect with consumers, while leaving options for brand customization. Panel moderated by PandoDaily.
5:00 – 6:30 Expand My Brand, Startup Challenge
Watch as 3 startups (Haggle, Hublished, and Sumpto) pitch their ideas to a panel of brand executives. See who has the chops to Expand Their Brand the best. Winner receives $30,000 in incubation assets. Judges include marketing executives from IAC, TV Guide, and Coach. Judging moderated by Mashable.
7:00 – 9:00 Cocktail Hour & Winner Announcement
Mingle and network with others in the brand marketing, advertising, and startup industry. Enjoy complimentary beverages, rewards and giveaways, and the announcement of the 2012 Expand My Brand startup winner.
When & Where
EDGE Collective is a digital advertising agency that develops strategies, creates web experiences, and builds interactive products to strengthen the relationships between brands and their customers.